Food Supply Presents

CASE STUDY

FOOD SUPPLY: PRESENTS

 

OVERVIEW

In lieu of an in-person Food Show in 2020, Food Supply pivoted to provide a virtual vendor video platform with (50+) high-end, 1-minute Partner Product films.

The platform would incentivize Food Supply customers to watch every Partner film through tiered discounts for the number of videos watched.

With (50) 4K films, Food Supply would be able to effectively promote their partners throughout 2021 with videos & stills for nearly every week of next year.
 

 

PROBLEM

Due to the COVID-19 global pandemic, Food Supply was unable to host their in-person annual Food Show (their biggest marketing opportunity of their partners for the year).

 

Additionally, streamed virtual food shows of the past didn't provide the viewership nor ROI that partners needed for their products.

Food Supply needed a way to ensure that the show had the attention of their restaurant customers across 50+ potential product partners.

SOLUTION

Oxenfree partnered with Food Supply to create a virtual food show platform with 50+ pre-recorded partner films. Due to the pandemic, we planned a 3-day assembly-line shoot in a COVID-complaint neutral community center venue and product booths on wheels.

 

With 3 cameras in the main food show set capturing a wide, tight, & overhead plus a macro set capturing slider beauty shots of the booth, we were able to efficiently capture 50+ vendors in 2 days. The 3rd day was devoted to product cooking B-Roll in the Food Supply Test Kitchen with a spinning plate overhead setup for final plated dishes.

In post, our team edited (52) videos in one month, all easily accessible via the 2020 Food Supply Partners Show website during the 4-day Food Show.

 

RESULT

On December 8th, Food Supply launched its 4-day virtual Food Show featuring 50+ vendors. To be counted toward the discounts, customers had to submit a quiz form proving that they had watched each film. Below are the results from the show!

  • ~340 = Customers were invited to participate

  • ~250 = Customers pre-registered to be reminded when the show started

  • 8,152 = Total vendor forms completed

  •   225 = Total unique customers completing forms

  • 1,074 = Total vendor contacts from customers due to Food Show

  • 100% = Vendors were contacted by customers due to Food Show

CREDITS

 

CLIENT

Food Supply, Inc

 

PRODUCTION COMPANY

Oxenfree Film & Motion

DIRECTOR

Ben Gill

PRODUCER

Carrie Wilson

ASSISTANT DIRECTOR

Christian Harris

CAMERA OPERATORS

Pete Gill, Ben Gill, 

& Dustin Blanton

GAFFER

Sara Swan

DIT / EDITOR ON SET

Kristi League

KEY PA

Katie Harris

 PA

Eli Dreyfuss

EDITORS

Kristi League

Stephanie Zinnes

MOTION GRAPHICS

Ben Gill

MUSIC

Muiscbed

ON SET PHOTOS & STILLS