• Ben Gill

How To Make A Good Explainer Video


Do you want to tell your story? Not just your story, but your company’s story? Then let us help you learn a thing or two about explainer videos.

What's an Explainer Video?

An explainer video is a video that helps explain your company’s service or product, breaking things down for your client or customer.

The key to making an explainer video is not about the technical. It’s not about lighting or sound. It’s not about graphics, nor whether you need to wear makeup on camera to disguise the sweat.

What makes a good video is the story that you tell.

If you don’t have a story to tell, a good story to sell your idea or product or service, then you’ll just have a video that gets lost in a sea of noise and audiences just scroll past.

Without the substance and the story, your video will not touch the hearts and minds of the people you are trying to reach and that is the goal.

Distill Your Story

In order to best tell your story, you can break it down first into a script structure that will tell you what you’ll need.

  1. Introduction: Introduce yourself, your market, and your product.

  2. The Problem: What is the problem you're trying to solve?

  3. The Solution. Showcase how your product or service can solve the problem.

  4. Buy Now: Formulate and state your call to action.

Of course, these are just some suggestions about how you should write your script that can help you share your story. There are other creative ways you can share your story and message with your clients.

Oxenfree Can Help

Here at Oxenfree, we are all about stories. We are a collaborative team ready to utilize our skills at transforming your ideas into a story that will captivate your audience.

We can help you with:

  • Copywriting

  • Event video

  • Storytelling

  • Motion graphics

  • Strategy

If you want to learn more about how to make an explainer video, contact us at Oxenfree today! We are all about telling stories, let us help you tell your story.

#explainervideo #howto

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