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CASE STUDY

AMERICAN PUBLIC POWER ASSOCIATION

 

OVERVIEW

In early January 2022, Oxenfree was given the opportunity to create a cinematic brand story with the American Public Power Association. They are focused on community-owned utilities that power over 2,000 towns and cities across the nation. We worked with them over the next few months to ensure we are bringing their vision to life and showing all the incredible work they pour into the community. In May, our team took a trip to Kansas and shot in Orlando to show the true power of community-owned utilities.

 

PROBLEM

APPA wanted to express the benefits of not-for-profit public power to the community. They are passionate in that they believe cities around the United States should get more involved in the decision-making that goes into their public power. APPA wants to continue to share its resources and teach people the importance of preserving public ownership of their utilities. 

 

SOLUTION

The Directors at Oxenfree, Ben and Christian collaborated with APPA in multiple Creative Development meetings to determine how to unify an audience around public power. During this process, we needed to connect big cities and small towns to truly express the impact power plays in all our lives. We wanted to highlight APPA’s vision and keep the project community driven with local representation. We identified interviewees that show a range of people and their individualized experience with public power. We established questions that highlight the benefits of public power being low-cost, reliable, and community-driven.  

RESULT

We were able to create a Brand Story that emphasized the importance of public power and the direct correlation it plays in our everyday lives. We are proud of the cinematic experience we created that shows the role public power plays for different people in a multitude of different ways. We wanted to emphasize the normality of expecting power and the way it ties into daily routines, emphasizing APPA's reliability and trustworthiness. 

CREDITS

 

CLIENT

American Public Power Association

PRODUCTION COMPANY

Oxenfree Film & Motion

DIRECTORS

Ben Gill

Christian Harris

PRODUCER

Hannah Shewbart

EXECUTIVE PRODUCER

Arthur Goodman

DIRECTORS OF PHOTOGRAPHY

Miguel Corteo

Nathaniel Regier

EDITOR

Ben Gill

 

PRODUCTION

COORDINATOR

Dani Gill

INTERVIEWEES

Mark Houghton

Lars Erkelenz

Quibulah Graham

Taggart Wall

Colin Hansen

Jason Drayton

ASSISTANT DIRECTOR

Arthur Goodman

GAFFERS

Sara Swan

Les Wu

RENTALS

Windswept Media

CAMERA OPERATORS

Ben Gill

Christian Harris

BTS PHOTOGRAPHY

Dani Gill

ASSEMBLY EDITOR

Ryan King

 

ASSISTANT EDITOR

Ryan Marmol

SOUND DESIGNER

Shaun Clifford

MUSIC SUPERVISOR

Christian Harris

VISUAL EFFECTS & COLORIST

Ben Gill

ON SET PHOTOS & STILLS

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