What Is Virtual Production?
Virtual production is a new filmmaking approach that seamlessly blends live-action footage with computer-generated imagery (CGI) in real-time, creating lifelike environments on a virtual stage. This cutting-edge technology combines the capabilities of motion capture, virtual reality, and real-time rendering with the artistry of traditional filmmaking.
From unreal worlds to hyper-realistic landscapes, virtual production opens a world of possibility. Through our partnership with Vū, the industry-leading virtual production studio, we’re excited to offer this groundbreaking technology to elevate your content to new heights.
Why Choose Virtual Production?
Travel to infinite locations, adjust visual effects in real-time, and experience golden hour all day, every day— virtual production allows you to bring your vision to life like never before.
Minimize production delays as virtual production allows you to adjust visuals quickly and seamlessly, saving time and enhancing workflows.
One location with endless possibilities eliminates the need for location scouting, permitting, travel expenses, and extensive post-production.
Create any scene you can imagine, make sunsets last all day, and literally move mountains, all at the speed of thought.
Whether for films, commercials, or TV series, virtual production adapts effortlessly to a variety of projects, elevating storytelling across genres.
Rather than waiting for the
post-production phase to fully envision a scene, virtual production allows you to visualize and modify scenes in real-time.
Embrace the cutting-edge technology of virtual production to captivate modern audiences and elevate your brand with innovative visual storytelling.
BEHIND THE SCENES
A Closer Look at
Utilizing Vū’s virtual production technology, we were able to film 4 scenes in 4 different environments in just 15 minutes for a major sports and entertainment brand.
With the help of Adobe’s Frame.io Camera to Cloud platform, we were able to edit the footage while cameras were still rolling, and premiered the video just 3 minutes after yelling “Cut!” on the final scene.
Watch our latest behind the scenes video to get an inside look at a virtual production set!