OVERVIEW

In December 2016, Oxenfree had the opportunity to create a cinematic Brand Story for the Coronado Community United Methodist Church in New Smyrna Beach, Florida. Over the weeks of Pre-Production, we embedded ourselves into the church to better understand its congregation, outreach, and values.

PROBLEM

Oxenfree Film & Motion worked with Coronado to bring their "The Church Has Left The Building" campaign to life. Their tagline "The Church Has Left The Building" gave our story structure as we focus on the church, its congregation, and the various ministries outside the church grounds. Each ministry is an extension of Coronado and their community as they reach out and welcome all people.

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SOLUTION

We start off by introducing the name and the church itself. The church is empty at first, really emphasizing the sanctuary without people. Once we introduce community in the voiceover, we see people: individuals standing in environments that define them, showcasing that they are just everyday people just like the viewer. Then we are back in the sanctuary, but this time it is filled with people worshiping. The camera pulls back out the open doors as they close behind us. Our ministry extends outside the doors of the church. We then rapidly see images representing the many ministries of the church, emphasizing that these, too are “Coronado.” The ministry images build and build to the voiceover expressing that “The church has left the building.” The doors of the church once again open, but this time, the congregation pours out, happy and ready to serve and share God’s love.  

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RESULT

The result was a Brand Story that struck the heart and core of Coronado UMC's messaging, a single video perfectly capturing their community spirit. The video premiered at CCUMC's Tithe Sunday Service early 2017 and was a hit. The church continues to use it during services, events, and various outreach efforts.