OVERVIEW

Over the summer of 2021, Tobii Dynavox partnered with Oxenfree to create an inspiring customer success story campaign to highlight one of their incredible users who enjoys life without limits thanks to the industry-leading augmentative and alternative communication (AAC) technology, the I-Series.

PROBLEM

TBD

SOLUTION

Together, we told the story of I-Series user, Delaina Parrish, an incredible UF graduate, public speaker, small business owner, & disability advocate who also happens to have cerebral palsy.

Communication was a challenge for Delaina, but the I-Series cracked open the door enough to let her bust through.

RESULT

This campaign included a primary group of 7 videos – one 120-second, two 30-second, and four 15-second videos – which were first produced in English, then re-edited in 8 different languages, and published as a part of a multi-national advertising campaign spanning from the USA to France, Spain, Denmark, and of course, the home country of Tobii Dynavox, Sweden.