OVERVIEW

In 2017, Oxenfree had the opportunity to create a cinematic Brand Storyfor Community United Methodist Church in Fruitland Park, Florida. Here's the case study. The pastors of the church had seen the Brand Story we created for Coronado Community UMC and wanted us to design a similar video for their church. 

PROBLEM

Community Church wanted to express the all-inclusive nature of their congregation. They did not want their church community to feel separated from the greater community of Fruitland Park as they believe that both communities are one in the same. Every year, Community Church goes out of its way to give back to its community and have free programs such as pre-school, after school, and adult classes to invite the community into a loving environment outside of a church service.

SOLUTION

We start by introducing the empty sanctuary of the church, alluding that this congregation is more than an individual in a pew. Introduce a large group of people as the traditional service congregation welcomes. Build on the size of the group by introducing the Contemporary Service congregation welcoming the audience. We see the congregation out in the community, as everyday people, highlighting them amongst the community. We focus on the helping hands and smiling faces. We see the elderly couple and the young family visiting the church for the first time. They are welcomed by the congregation, illustrating the inclusive visitor experience for each service. We see people of many ages, races, and backgrounds unified to form one community.

RESULT

The result was a Brand Story that struck at the heart and core of Community UMC's messaging, a single video perfectly captures their vast outreach and welcoming community spirit. The 90-second Brand Story premiered at Community Church’s Rebrand Launch service on Sunday, November 12th, 2017. The Brand Story continues to be used in services & various outreach efforts as an all-encompassing video of who they are & what they do.