Audiences pay a lot more attention to the things they connect with on an authentic level.
At Oxenfree, we focus on videos where we embed ourselves in an organization, get a feel for their
mantras and the experiences of their users,
then script those into a cinematic story.
We’ve worked with big brands such as
ESPN, Coca-Cola, Publix, and Red Bull;
as well as incredible small businesses.
We love telling authentic stories that capture
the heartbeat of a brand, demystifying
who they are & what they do.
Consumers scroll past hundreds of video ads every day.
What causes them to STOP & PAY ATTENTION?
The average consumer makes buying decisions
based on emotion first,
and then later rationalizes those decisions.
In that order.
This is why it's important to appeal to the
emotional "why" behind a brand first,
then provide facts to support that "why" to
guide the buying decision over the line.