Content Studio Build for Global SaaS Brand, Optimizely
- Oxenfree
- Mar 13
- 1 min read
Updated: Mar 14
Our team traveled to NYC to transform a 130 sq. ft. conference room into a plug-and-play content studio that empowers global SaaS brand, Optimizely, to produce high-quality content with the same ease as hitting the “record” button on a smartphone. 📱
Their goal was to create a setup that was as user-friendly as possible, allowing team members without video experience to operate it with confidence.
In just 2 days, we built out a custom branded content studio with two sets: a sit-down podcast studio and a standing teleprompter set equipped with (4) cameras, (3) microphones, custom lighting, and a comprehensive tech booth designed with simplicity & automation in mind.
Complete with comprehensive guides and a fail-safe design, the content studio allows anyone to record content any time they want, all while instantly uploading media to the cloud for easy editing.
Now Optimizely's internal team can record high-quality video podcast episodes, webinars, C-Suite messages, and more–all with just a single press of a button. ⏺️
We’re here to make the video production process simple (and fun).
From concept development to the final export,
we’ll be with you every step of the way, making sure
every detail of your project goes without a hitch.
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That’s an impressive build for a brand like Optimizely scaling content operations globally is no small feat. If you're looking to create high-impact visual storytelling or content production on a similar level, I’d highly recommend checking out website Love Studio NYC. They specialize in creative direction, video production, and brand storytelling tailored to ambitious brands looking to make a lasting impression. Love Studio NYC consistently delivers polished, thoughtful work that aligns with both vision and strategy.
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This piece offers an insightful glimpse into how platforms like Optimizely Studio can empower content teams and streamline digital experiences. In today’s hybrid work culture, flexibility and real-time collaboration are key, making such solutions highly relevant. Integrating creative workflows with cloud-based platforms ensures speed and consistency. That’s why cloud project management is becoming a cornerstone for teams handling distributed content and fast-paced delivery cycles. Really enjoyed the practical angle of the post. Looking forward to more discussions on this evolution.