New Work: The Capital Grille’s Generous Pour Summer Wine Event
- Oxenfree
- Jul 9
- 1 min read
Icons of the Vine
We were honored to partner with The Capital Grille once again to capture their Generous Pour Summer Wine Event.
This year’s campaign celebrated the Icons of the Vine—six world-class Californian wines crafted by legendary winemakers.
To complement the food and wine pairings, we brought dynamic camera angles and creative lighting setups to the table, capturing eye-catching plates and pour-perfect moments.
Our goal was to craft a visual experience that showcases these iconic wines and reflects the attention to detail that defines the dining experience at The Capital Grille.
The commercial features stylized glimpses of wine bottles etched out of darkness, including a dolly shot traveling through the interior of a wine bottle as chardonnay spirals down the neck and pours out. Finally, the environment of The Capital Grille is revealed, highlighting their curated guest experience and thoughtful wine pairings.
We’re excited to share the final result.
WATCH THE FINAL SPOT
The Capital Grill: The Generous Pour
Oxenfree partnered with The Capital Grille to create an elevated visual campaign for their Generous Pour Summer Wine Event. Crafted to reflect the detail, care, and sophistication that define the dining experience, the project blends storytelling and style into a refined, eye-catching 30-second spot.
We’re here to make the video production process simple (and fun).
From concept development to the final export,
we’ll be with you every step of the way, making sure
every detail of your project goes without a hitch.
